In the rapidly evolving landscape of digital media and social platforms, controversy has emerged as a potent currency. This phenomenon, often referred to as “Flapfluence,” describes how individuals and brands leverage contentious issues to capture attention, drive engagement, and influence public discourse. The term itself is a portmanteau of ‘flap,’ meaning a state of agitation or excitement over an issue, and ‘influence,’ reflecting the power to sway opinions or behaviors. At its core, Flapfluence capitalizes on society’s intrinsic attraction to conflict and drama. Humans are naturally drawn to stories that evoke strong emotions—be it anger, shock, or outrage—and controversies serve…